GroupM agency Motivator has announced that it has launched operations in Chennai, its fifth office in India after Delhi, Mumbai, Bangalore and Thrissur.
The new operations will service the agency’s existing clients, including Yamaha and FundsIndia, and hunt for new business. The agency also has stated plans to set up a data, science and tech lab in the city with focus on building frameworks for data applications.
Rabe Iyer, MD, Motivator, said, “As part of our expansion plans, we are looking at diversifying our client portfolio in the Southern market. The launch of our Chennai operations is a significant step in that regard. Besides, we look at Chennai as our data and tech lab destination given our existing partnerships and engagement with highly evolved start ups there. While Bangalore will be the central hub for insights and product development, Chennai will host the labs for data science and emerging technology."
Christopher Paul will lead the new Chennai team reporting to Zahid Shaikh, who was recently appointed head of South operations.