Mogae Media has launched Mobiwise, a specialist mobile planning unit focused on SEO and SEM. The unit will be located at the Gurgaon headquarters of Mogae.
Commenting on the new launch, Tanya Goyal, executive director, Mogae Group, said, “In the recent years, a massive surge in the use of smartphones and now tablets have made it essential to adapt your web pages to meet the needs of their users. In particular, the web pages should be optimised for search on these platforms, so you reach your audience that is today typically mobile, business oriented and mostly affluent.”
Earlier this month, Mogae Media launched Mobocracy, a single window mobile creative agency. Goyal added, “At Mogae Media we are trying to provide single window solutions for the mobile medium. We believe the market is close to an explosive inflection point. Mogae, with Mobocracy and Mobiwise, will be in the forefront of mobile communication."