Campaign India Team
Nov 26, 2012

MMGB:Scrabble's 'Letters and People' campaign

We bet this campaign for Scrabble by Pereira & O'Dell will change the way you look at alphabets

MMGB:Scrabble's 'Letters and People' campaign

Every Monday morning, Campaign India brings you an idea that tickles your funny bone, stirs your soul or simply enthuses you to get more creative in what you do.

Watch three ads from Scrabble's campaign titled 'Letters and People' here:




Have a happy working week ahead.


Client: Mattel
Agency: Pereira & O'Dell
Chief creative officer: P.J. Pereira
Executive creative director: Jaime Robinson
Creative directors: Aricio Fortes, Paulo Coelho
Art director: Keli Linehan
Copywriter: Charlie Wolff
Executive producer: Jeff Ferro
Producer: Monica Wilkins
Director of client services: Gary Theut
Account director: Henry Arlander
Production company: Biscuit
Director: Jeff Low
Executive producer: Shawn Lacy
Producer: Colleen O'Donnell
Line producer: Mary Beth Jenner 

Campaign India

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