Shephali Bhatt
Sep 24, 2012

MMGB: Wideroe Airlines' 'Grandpa's magic trick' campaign

Feeling weary this Monday morning? Wideroe Airlines has a little magic trick that could help

MMGB: Wideroe Airlines' 'Grandpa's magic trick' campaign

The new campaign for Wideroe Airlines celebrates the Norwegian carrier's frequent flights to small towns across the country.

To demonstrate the idea, McCann Erickson, Oslo, takes the viewer into a landscape to portray just that - a beautiful small town in Norway, with flights taking off so often that this grandpa makes it his very own 'magic trick'.

Watch the ad film here:


Have a happy working week ahead.


Client: Wideroe Airlines
Agency: McCann Erickson, Oslo
Copywriter: Stein Simonsen
Art director: Torstein Greni
Agency producer: Beril Holte Rasmussen
Account director: Janne Espevalen
Project manager: Camilla von Borcke
Planner: Svein Sælid
Production company: 4
Director: Marius Holst
Director of photography: John Andreas Andersen
Producer: Magnus Castracane
Editing and post production company: Storyline
Music: Daughter

Campaign India

Related Articles

Just Published

6 hours ago

Goodbye Facebook, hello Metaface? Social media ...

Facebook plans to follow in the footsteps of Google parent company Alphabet with corporate rebrand

8 hours ago

The top 10 skincare and cosmetics brands in ...

From eyeliners to cleansers, from foundations to moisturisers, and from concealers to anti-aging serums, beauty is big business. See which brands get the most facetime in Asia-Pacific in this special report.

12 hours ago

Fastrack moves on to self love

Watch the film conceptualised by Lowe Lintas here

16 hours ago

Yes Bank signals illicit cyber activities, ...

Watch the films conceptualised by the in-house team here