Shephali Bhatt
Oct 17, 2011

MMGB: The last bastion of automotive lust

Watch the TVC of Forza Motorsport 4 for Microsoft Xbox 360

MMGB: The last bastion of automotive lust

Mondays are a tacit reminders of the fact that the game has begun, yet again. And why not, we have always been keen on playing games and winning them. So, what's stopping you now? Go ahead, play it and win it.

But before that, watch this TVC that will provide just the perfect warm up you need to fight the Monday morning blues.

 

 

Archiving the monologue of this commercial was irresistible, so here it goes:

"We are an endangered species, you and I. We, lovers of speed; we, devotees of power, performance and noise! Go away, we are told; and take your carbon fibre and your fire spitting V12s with you.

There's hardly a place for us out here anymore. Not amongst all the commuters and congestion. Not in this growing age of safety and restraint. Where practicality trumps adrenaline, where the ratio of miles to the gallon is championed over horse-power to the weight.

The evidence is everywhere. You and I are being squeezed at, pushed aside and hunted down.

And yet there's hope, there is a safe haven. A place where we are free to challenge conventions, push the laws of physics and drive our powerful, our beautiful machines, hard.

It's not a race track in Germany or even a highway in Montana. It's not even a real place actually, it's more than that. It's a communal celebration of horsepower, torque, grip, leather, technology, beauty. It is the last bastion of automotive lust. And it's right there, in your living room." 

Source:
Campaign India