performance

4 days ago

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

WPP’s Global CCO on zero mentality, AI acceleration, creative reinvention and why the ad industry should finally start marketing itself

Apr 09, 2025

No one talks about ads anymore: Have they lost their pop-culture charm?

Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced approach between creativity and performance.

Feb 19, 2025

Django invests in creative agency Extra

The new investment move follows a rebranding exercise that Django carried out this year.

Dec 12, 2024

Dentsu India strengthens leadership for performance marketing push

Abhirup Datta has been appointed as the CEO of Sokrati, in addition to his current role as CEO, Performance Practice.

Apr 09, 2012

New Business League: See who tops the list for March

Grey Group and Initiative tops the list from India