performance

Nov 20, 2025

Digidarts secures digital performance mandate for Kisan Konnect

Digidarts has been appointed to lead digital performance campaigns for Kisan Konnect, supporting the brand’s farm-to-table growth strategy.

Amit Dhawan and Sanya Bajaj introduce Crack’d to reshape influencer marketing

Nov 11, 2025

Campaign India Team

Amit Dhawan and Sanya Bajaj introduce Crack’d to reshape influencer marketing

Amit Dhawan and Sanya Bajaj launch Crack’d, an agency focused on authentic, performance-driven influencer and UGC marketing powered by AI.

PR retainers face reboot as clients demand proof

Jul 29, 2025

Kriti Bansal

PR retainers face reboot as clients demand proof

As startup founders want business outcomes, not media impressions, PR Ways’ founder explains why this is forcing PR agencies to rethink value, pricing, and performance models.

Agencies, read the room: Clients want more than ideas

Jul 18, 2025

Divanshi Gupta

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Jun 29, 2025

Vinita Bhatia

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

WPP’s Global CCO on zero mentality, AI acceleration, creative reinvention and why the ad industry should finally start marketing itself

No one talks about ads anymore: Have they lost their pop-culture charm?

Apr 09, 2025

Matthew Keegan

No one talks about ads anymore: Have they lost their pop-culture charm?

Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced approach between creativity and performance.