WATCH the new TVC by Saatchi & Saatchi
San Miguel's latest spot introduces the lager's new brand strategy and endline "Una vida bien vivida", Spanish for a "A Life Well Lived".
The ad is directed by the film-maker Daniel Wolfe, whose work includes music videos for Duffy’s Warwick Avenue and Plan B’s She Said.
This article first appeared on Campaign UK
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
A new white paper on a cookie-less world proposes leveraging first-party data, contextual advertising, and localised marketing strategies for companies to stay afloat.
Patanjali Ayurved continues to faces rigorous scrutiny from the Supreme Court over misleading advertisements, with the case underscoring the vital need for strict regulatory oversight in health-related advertising in India.
Group is forecasting 1-2% organic growth over course of 2024.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
