Lend just five minutes of your Monday morning to NBA star Kyrie Irving. He's playing for basketball, and Pepsi MAX - the zero calorie cola in disguise.
This fresh viral for Pepsi MAX created by Davie Brown Entertainment offers two things on your plate. One is top-notch basketball and the other is 'Uncle Drew'. So what does Uncle Drew do? Play basketball. And how! WATCH the film here.
Now that you know how magical things can happen in less than a dribble, let the games begin. Happy working.
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The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website
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Watch the film conceptualised by Grey Group India here
Watch the film conceptualised by Social Panga
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At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come
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