Advertising The Work
Shephali Bhatt
May 28, 2012

MMGB: Pepsi MAX viral, with Kyrie Irving as 'Uncle Drew'

Lend just five minutes of your Monday morning to NBA star Kyrie Irving. He's playing for basketball, and Pepsi MAX - the zero calorie cola in disguise.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Hiring without the hustle: SuperStuff.ai rewires marketing talent

4 Hiring without the hustle: SuperStuff.ai rewires marketing talent

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

5 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Green isn’t a colour — it’s a claim you prove

6 Green isn’t a colour — it’s a claim you prove

No internet, no problem: AI dials up Bharat

7 No internet, no problem: AI dials up Bharat

Moves and Wins: Week of 07 July

8 Moves and Wins: Week of 07 July

WPP hires AKQA global CEO from Accenture

9 WPP hires AKQA global CEO from Accenture

Influence, interrupted: How India’s creator economy grew up

10 Influence, interrupted: How India’s creator economy grew up

Related Articles

MMGB: Pepsi Max's #Genius video series
Advertising
May 04, 2015
Campaign India Team

MMGB: Pepsi Max's #Genius video series

Pepsi Black gets Jacqueline Fernandez to recreate Cindy Crawford film from the 90s
The Work
Jul 14, 2022
Campaign India Team

Pepsi Black gets Jacqueline Fernandez to recreate ...

MMGB: Pepsi Max makes commuters jump with alien invasions and tigers at London bus shelter
Advertising
Mar 24, 2014
Loulla-Mae Eleftheriou-Smith

MMGB: Pepsi Max makes commuters jump with alien ...

Cannes Lions 2021: The ever-changing role of the CMO
Marketing
Jun 28, 2021
Eularie Saldanha

Cannes Lions 2021: The ever-changing role of the CMO

Just Published

Arthur Sadoun on ‘massively increasing gap’ on rivals, winning in creative, and rethinking Cannes
Advertising
1 day ago
Gideon Spanier

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

Agencies, read the room: Clients want more than ideas
Advertising
1 day ago
Divanshi Gupta

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

Dentsu Lab in India trades innovation theatre for rapid prototypes
Advertising
1 day ago
Vinita Bhatia

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

KIT Global pushes ‘minimum viable data’ for smarter marketing
Advertising
2 days ago
Vinita Bhatia

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.