Lend just five minutes of your Monday morning to NBA star Kyrie Irving. He's playing for basketball, and Pepsi MAX - the zero calorie cola in disguise.
This fresh viral for Pepsi MAX created by Davie Brown Entertainment offers two things on your plate. One is top-notch basketball and the other is 'Uncle Drew'. So what does Uncle Drew do? Play basketball. And how! WATCH the film here.
Now that you know how magical things can happen in less than a dribble, let the games begin. Happy working.
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Winners announced on final night at Palais.
Australia, Canada, Norrway, South Africa win two Young Lions each; Indian agency MAP acts as brief-setting partner for Design category.
Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes Homecoming 2025 celebration.
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No wins in top-tier categories on final day, but India’s tally climbs to 31 Lions—marking a modest creative momentum shift.
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