Nivea Deutschland (Germany) and its agency partner Felix & Lamberti have created a campaign to catch attention of passengers at an airport, to market a new product: Stress Protect Deos. The campaign first creates the stress by making people believe they are fugitives the police is looking for, before introducing the product.
Watch the video to find out how this worked:
Have a happy working week ahead.
Agency: Felix & Lamberti, Hamburg, Germany
Creative director, copywriter: Felix Schulz
Art director: Johannes Widmer
Production houses: JOTZ!, Wefilm