Shephali Bhatt
Feb 25, 2013

MMGB: Nivea Germany's airport 'Stress Test'

Pulls a prank on passengers for its Stress Protect Deos

MMGB: Nivea Germany's airport 'Stress Test'

Nivea Deutschland (Germany) and its agency partner Felix & Lamberti have created a campaign to catch attention of passengers at an airport, to market a new product: Stress Protect Deos. The campaign first creates the stress by making people believe they are fugitives the police is looking for, before introducing the product.

Watch the video to find out how this worked:

 

Have a happy working week ahead.

Credits:

Client: Nivea
Agency: Felix & Lamberti, Hamburg, Germany
Creative director, copywriter: Felix Schulz
Art director: Johannes Widmer
Production houses: JOTZ!, Wefilm

Source:
Campaign India

Related Articles

Just Published

Premium
IAA World Congress: Pictures from day two
Premium
5 hours ago

IAA World Congress: Pictures from day two

View images from the second day of the three-day festival being held in Kochi

Premium
IAA World Congress: Piyush Pandey hones in on the bitter truth
Premium
12 hours ago

IAA World Congress: Piyush Pandey hones in on the ...

Ogilvy's global CCO Piyush Pandey brought down the curtains on day two of the IAA World Congress leaving the audience with moist eyes

Premium
Havas Meaningful Brands: Google and PayPal retain top spots
Premium
15 hours ago

Havas Meaningful Brands: Google and PayPal retain ...

The study also found that consumers would not care if 77 per cent of brands disappeared

Premium
Weekend Wrap: 22 February
Premium
16 hours ago

Weekend Wrap: 22 February

In the news: Buzzinga Digital, Garmin, hummel, Parle Agro