Shephali Bhatt
Feb 25, 2013

MMGB: Nivea Germany's airport 'Stress Test'

Pulls a prank on passengers for its Stress Protect Deos

MMGB: Nivea Germany's airport 'Stress Test'

Nivea Deutschland (Germany) and its agency partner Felix & Lamberti have created a campaign to catch attention of passengers at an airport, to market a new product: Stress Protect Deos. The campaign first creates the stress by making people believe they are fugitives the police is looking for, before introducing the product.

Watch the video to find out how this worked:

 

Have a happy working week ahead.

Credits:

Client: Nivea
Agency: Felix & Lamberti, Hamburg, Germany
Creative director, copywriter: Felix Schulz
Art director: Johannes Widmer
Production houses: JOTZ!, Wefilm

Source:
Campaign India

Related Articles

Just Published

7 hours ago

Global industry leaders convene to discuss 'the ...

On December 8, Campaign Connect will bring together leaders from around the globe from Unilever, Disney, Mondelez, Burger King, Electronic Arts, Kraft Heinz, Facebook, Coca-Cola, Salesforce, Accenture and many more to determine how marketing will move forward

7 hours ago

Tinder’s shows Gen Z's redefinition of dating in 2020

Watch the film conceptualised by BBH India

20 hours ago

Star India acquires broadcast rights for Cricket ...

The Indian cricket team is scheduled to tour South Africa thrice in this period