Shephali Bhatt
Feb 25, 2013

MMGB: Nivea Germany's airport 'Stress Test'

Pulls a prank on passengers for its Stress Protect Deos

MMGB: Nivea Germany's airport 'Stress Test'

Nivea Deutschland (Germany) and its agency partner Felix & Lamberti have created a campaign to catch attention of passengers at an airport, to market a new product: Stress Protect Deos. The campaign first creates the stress by making people believe they are fugitives the police is looking for, before introducing the product.

Watch the video to find out how this worked:

 

Have a happy working week ahead.

Credits:

Client: Nivea
Agency: Felix & Lamberti, Hamburg, Germany
Creative director, copywriter: Felix Schulz
Art director: Johannes Widmer
Production houses: JOTZ!, Wefilm

Source:
Campaign India

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