Shephali Bhatt
Feb 25, 2013

MMGB: Nivea Germany's airport 'Stress Test'

Pulls a prank on passengers for its Stress Protect Deos

MMGB: Nivea Germany's airport 'Stress Test'

Nivea Deutschland (Germany) and its agency partner Felix & Lamberti have created a campaign to catch attention of passengers at an airport, to market a new product: Stress Protect Deos. The campaign first creates the stress by making people believe they are fugitives the police is looking for, before introducing the product.

Watch the video to find out how this worked:

 

Have a happy working week ahead.

Credits:

Client: Nivea
Agency: Felix & Lamberti, Hamburg, Germany
Creative director, copywriter: Felix Schulz
Art director: Johannes Widmer
Production houses: JOTZ!, Wefilm

Source:
Campaign India

Related Articles

Just Published

20 hours ago

FCB’s Dheeraj Sinha elected president of The ...

The association also named the new managing committee for 2025–26.

21 hours ago

S4 Capital revenue declines by 12.7%, headcount ...

The company also downgraded its net revenue forecast for the year.

23 hours ago

Breaking the ‘limit mein’ mindset

Niva Bupa’s new campaign flips the sum insured script by dramatising middle-class limits—and promising health cover without ceilings.