Campaign India Team
Aug 22, 2011

MMGB: Lucozade's new 'the arrival' TVC

WATCH the TVC created by Grey London here

MMGB: Lucozade's new 'the arrival' TVC

This week's Monday Morning Gloom Buster (MMGB) we've got the latest Lucozade TVC created by Grey London in which an unsigned band, The James Cleaver Quintet, play a live version of the festival anthem Buck Rogers by Feeder.

The ad, which follows previous spots featuring artists including Tinie Tempah and DJ Fresh, is supported by a three-minute "making of" film.

Enjoy!

 

WATCH the making now

 

Source:
Campaign India

Related Articles

Just Published

6 hours ago

26% print-ad hike is a temporary Band-Aid

SOUNDING BOARD: Will the government’s proposed hike to print ad rates drastically change media mixes for marketers? The industry is divided.

11 hours ago

What I learnt about leadership from Piyush Pandey’s ...

Working alongside him was nothing short of a masterclass in humanity and advertising.

11 hours ago

Are ‘struggling’ agency groups dragging down ...

The company continues to invest heavily in AI through its new ‘to be determined’ (TBD) Lab, which remains in active hiring mode under Chief AI Officer Alexandr Wang.

11 hours ago

Dentsu warns staff of data breach after Merkle hit ...

Email to staff says information, including bank and payroll number, salary, National Insurance number, and personal contact details have been taken.