Advertising Digital
Alex Brownsell
Jun 13, 2011

MMGB: Listerine unveils interactive YouTube videos

Listerine, the Johnson & Johnson-owned oral healthcare brand, has rolled out what it claims are the first YouTube brand videos to allow users to personalise content.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

3 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Adani seeks single agency for INR 600-crore media overhaul

5 Adani seeks single agency for INR 600-crore media overhaul

Johny Lever features in KFC’s new Feastival campaign

6 Johny Lever features in KFC’s new Feastival campaign

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

7 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Kinder Joy launches DC-themed Funko Pop! collection in India

8 Kinder Joy launches DC-themed Funko Pop! collection in India

India’s quick commerce surge exposes a discipline gap for marketers

9 India’s quick commerce surge exposes a discipline gap for marketers

How Perfetti’s marketing formula endures amid India’s changing tastes

10 How Perfetti’s marketing formula endures amid India’s changing tastes

Related Articles

YouTube pilots cheaper subscription in India as ad-free demand rises
Advertising
Sep 29, 2025
Campaign India Team

YouTube pilots cheaper subscription in India as ...

DS Group and WPP Media launch playbook for digital marketing in India
Marketing
Aug 25, 2025
Campaign India Team

DS Group and WPP Media launch playbook for digital ...

Tailoring your brand’s marketing for the urban hustle versus rural roots
Advertising
Jul 19, 2024
Kush Aggarwal

Tailoring your brand’s marketing for the urban ...

Bisleri recasts hydration as lifestyle in a fragmented market
Advertising
Nov 20, 2025
Vinita Bhatia

Bisleri recasts hydration as lifestyle in a ...

Just Published

Why LLMs should be “decolonised”
Advertising
8 hours ago
Nishith Srivastava

Why LLMs should be “decolonised”

LLMs today need to speak a variety of languages, not just English with an accent.

Following Omnicom’s acquisition of IPG, the Omnicom Health structure becomes clear
Advertising
10 hours ago
Jameson Fleming

Following Omnicom’s acquisition of IPG, the Omnicom ...

Employees are still looking for clarity around new policies regarding return-to-office, severance and more.

Netflix to purchase Warner Bros. film and streaming businesses
Media
10 hours ago
Kyle O’Brien

Netflix to purchase Warner Bros. film and streaming ...

The deal looks to be worth over $80 billion, but faces antitrust resistance.

Five agencies vying for Ikea creative account
Advertising
11 hours ago
Charlotte Rawlings

Five agencies vying for Ikea creative account

The review is at the chemistry stage.