Alex Brownsell
Jun 13, 2011

MMGB: Listerine unveils interactive YouTube videos

Listerine, the Johnson & Johnson-owned oral healthcare brand, has rolled out what it claims are the first YouTube brand videos to allow users to personalise content.

MMGB: Listerine unveils interactive YouTube videos

The campaign, by JWT London, uses YouTube's auto playlist functionality which allows users to engage with videos and choose the content.

In the humorous 'Mouth vs Life' videos, people dressed as teeth and gums have random items thrown at them to demonstrate the range of germs that can enter the mouth. Users can select various videos, such as 'Things You Drink' and 'Things You Lick,' and play it with their chosen content.

The YouTube page also features bonus content, including behind-the-scenes footage from the filming of the videos.

Media planning and advertising for the campaign is by Carat.

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