Shephali Bhatt
Dec 24, 2012

MMGB: Liberty Mutual Insurance's 'Humans' campaign

This Monday morning, Boston's Hill Holiday gives everyone a reason to chuckle on our collective idiosyncrasies.

MMGB: Liberty Mutual Insurance's 'Humans' campaign

It would be befitting to showcase Christmas or New Year-themed ads a day before the adland gets into holiday mode. But that would be too predictable.

Instead, watch Hill Holiday's campaign for Liberty Mutual Insurance that not only highlights our imperfections as humans, but also reminds us that ‘When things are at their worst, we are at our best’.

Watch the film here:

Have a happy working/holiday week ahead.


Client: Liberty Mutual Insurance
Agency: Hill Holiday, Boston, USA

P.S. Just in case you feel like browsing through some of the sweetest, wackiest or cleverest Christmas/Holiday-themed ads, click here.

Campaign India

Related Articles

Just Published

1 day ago

Zero Gravity Communications to handle Colors ...

Account won post a multi-agency pitch

1 day ago

Moj and ShareChat hire Ratan Singh Rathore and Neha ...

Ratan moves from INCA, whereas Chatterjee from ByteDance India

1 day ago

INS writes a letter to Anurag Singh Thakur, ...

Asks for an extension till 3 March, 2022

1 day ago

Opinion: Dear plus-sized women, you’re still not ...

The author claims how advertising in India is ‘woke’ but not inclusive