Shephali Bhatt
Dec 24, 2012

MMGB: Liberty Mutual Insurance's 'Humans' campaign

This Monday morning, Boston's Hill Holiday gives everyone a reason to chuckle on our collective idiosyncrasies.

MMGB: Liberty Mutual Insurance's 'Humans' campaign

It would be befitting to showcase Christmas or New Year-themed ads a day before the adland gets into holiday mode. But that would be too predictable.

Instead, watch Hill Holiday's campaign for Liberty Mutual Insurance that not only highlights our imperfections as humans, but also reminds us that ‘When things are at their worst, we are at our best’.

Watch the film here:

Have a happy working/holiday week ahead.


Client: Liberty Mutual Insurance
Agency: Hill Holiday, Boston, USA

P.S. Just in case you feel like browsing through some of the sweetest, wackiest or cleverest Christmas/Holiday-themed ads, click here.

Campaign India

Related Articles

Just Published

2 days ago

Hide & Seek Fills confuses eaters with sweet nothings

Watch the film conceptualised by DDB Mudra here

2 days ago

Interactive Avenues bags Kohler's digital media mandate

Account won following a multi-agency pitch

2 days ago

Kapil Sabharwal launches a PR specialist talent ...

Sabharwal's last full-time stint was with Genesis BCW

2 days ago

Parijaat Sehgal, Pratik Adhikari and Swati ...

Sehgal and Agnihotri join as client services directors, while Adhikari appointed as AVP - account management