MMGB: IKEA’s ‘Playing with my friends’ creative

‘Get everyone together this party season’ is what this film created by Mother London, for IKEA, signs off saying. And it makes you want to do just that. The home furnishing retail chain promises more music video-style films to come as part of a new brand strategy in the UK and Ireland.

Who says product shots - and in this case even demos - can’t be shown in an entertaining manner? Pass this on to clients who could use the inspiration. And have a great working week ahead.

Credits
Advertising Agency: Mother, London
Director: Dougal Wilson
Production Co: Blink
Post Production: The Moving Picture Company