Campaign India Team
Oct 22, 2012

MMGB: IKEA’s ‘Playing with my friends’ creative

Watch the ad film created by Mother London here

MMGB: IKEA’s ‘Playing with my friends’ creative

‘Get everyone together this party season’ is what this film created by Mother London, for IKEA, signs off saying. And it makes you want to do just that. The home furnishing retail chain promises more music video-style films to come as part of a new brand strategy in the UK and Ireland.

Who says product shots - and in this case even demos - can’t be shown in an entertaining manner? Pass this on to clients who could use the inspiration. And have a great working week ahead.

 

Credits
Advertising Agency: Mother, London
Director: Dougal Wilson
Production Co: Blink
Post Production: The Moving Picture Company
 

Source:
Campaign India

Related Articles

Just Published

5 hours ago

Images from the IndIAA Awards 2021

The India chapter of the IAA announced the winners of the IndIAA Awards on 27 October in Mumbai. Ogilvy, MullenLowe Lintas Group and Tilt Brand Solutions were the most awarded winners on the night as they won four awards each

6 hours ago

Subhash Kamath re-elected as ASCI's chairman

NS Rajan to continue as vice chairman