Campaign India Team
Feb 27, 2012

MMGB: Hakuhodo and Canon beautify abandoned building in Budapest

A TVC for Canon's Pixma printers is set to debut at the end of this month and created by Hakuhodo Communications Asia and Hakuhodo Asia Pacific

MMGB: Hakuhodo and Canon beautify abandoned building in Budapest

A TVC for Canon's Pixma printers, set to debut at the end of this month and created by Hakuhodo Communications Asia and Hakuhodo Asia Pacific, required a 10-day shoot in Budapest, Hungary, as well as a cast of more than 130.

Intended to give "new life" to what is normally considered a "prosaic, functional" piece of equipment, according to the agency, the commercial features people from all walks of life using the printers to create various pieces of artwork. They then converge, flashmob style, to improve the looks of an abandoned building.

 
The ad will debut in theaters and cable, and will run in Singapore, Malaysia, Vietnam, Thailand, and Indonesia. A 'making of' video will also be available via Canon Asia's YouTube channel.

(This article first appeared on Campaign Asia Pacific)
 

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

1 day ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

1 day ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

1 day ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.