MMGB: Guinness cloud campaign by AMV BBDO

Guinness' "made of more" philosophy in the new campaign is the cure for this Monday morning's blues

Oct 08, 2012 02:16:00 PM | Article | Shephali Bhatt

The new campaign from Guinness tells the tale of a cloud that is distinct in nature and therefore gathers everybody's attention. Why is it distinct? Because it is "made of more".

Watch the campaign created by AMV BBDO:


Here are the print ads from the campaign:



Perhaps one could use the brand's philosophy to battle the gloom looming over this Monday morning. Simply push yourself harder to crack that brief or formulate that one strategy and have your own "made of more" moment.

Have a happy working week ahead.


Client: GUinness
Agency: AMV BBDO
Marketing director Guinness (Western Europe) at Diageo: Stephen O’Kelly
Copywriter - TV: Alex Grieve
Copywriter - posters: Mike Sutherland
Art director - TV: Adrian Rossi
Art director - posters: Ant Nelson
Senior agency planner: Tom White
Agency planner: Pete Zezulka
Agency account man: Crispin Butler (BAD), Kate Edwards/Amber Glenister (AD), Paddy Heaney (AM)
TV producer: Olly Chapman
Assistant: Holly Pienaar
Print producer: Kirstie Johnstone
Media agency: Carat
Media planner: Stuart Aplin
Production company: Gorgeous
Director: Peter Thwaites
Post-production: The Mill
Exposure: AV - TV, YouTube, VOD, Facebook, OOH
Print photographer: Nadav Kander
Agent: We Folk
Retouching: Digital Light
Model making: Swell New York
CGI (firefly): The Mill