The new campaign from Guinness tells the tale of a cloud that is distinct in nature and therefore gathers everybody's attention. Why is it distinct? Because it is "made of more".
Watch the campaign created by AMV BBDO:
Here are the print ads from the campaign:
Perhaps one could use the brand's philosophy to battle the gloom looming over this Monday morning. Simply push yourself harder to crack that brief or formulate that one strategy and have your own "made of more" moment.
Have a happy working week ahead.
Client: GUinness Agency: AMV BBDO Marketing director Guinness (Western Europe) at Diageo: Stephen O’Kelly Copywriter - TV: Alex Grieve Copywriter - posters: Mike Sutherland Art director - TV: Adrian Rossi Art director - posters: Ant Nelson Senior agency planner: Tom White Agency planner: Pete Zezulka Agency account man: Crispin Butler (BAD), Kate Edwards/Amber Glenister (AD), Paddy Heaney (AM) TV producer: Olly Chapman Assistant: Holly Pienaar Print producer: Kirstie Johnstone Media agency: Carat Media planner: Stuart Aplin Production company: Gorgeous Director: Peter Thwaites Post-production: The Mill Exposure: AV - TV, YouTube, VOD, Facebook, OOH Print photographer: Nadav Kander Agent: We Folk Retouching: Digital Light Model making: Swell New York CGI (firefly): The Mill