MMGB: Google 'Jamal Edwards' by BBH

Google continues its 'The Web Is What You Make Of It' campaign with its latest spot featuring Jamal Edwards, the 20-year-old entrepreneur behind youth broadcasting website SBTV.

The series of ads set out to highlight people using the web in inspirational ways and have so far included Lady Gaga and the 'It gets better' campaign.

Jamal Edwards posted his first self-made video of his friends rapping on the internet four years ago and went on to launch and run SBTV.

On YouTube, the ad received over 750,000 views in just six days.

Credits:

Agency: BBH UK
Creatives: Ed Cole and Lewis Mooney
Creative director: Ashidiq Ghazali
Strategy director: Jason Gonsalves
Strategist: Ben Shaw
Producers: Matthew Towell and Carl Phillips
Team manager: Lucy Scott
Team director: Rowena Minhas
Production company: The Mill
Director: Carl Addy
Post-production: The Mill
Editor: Charlotte Carr
Sound: Joe Mount Wave

This article first appeared on Campaign UK