Watch the ad film by Ogilvy Brazil
This Monday morning, let’s open some happiness.
Advertising Agency: Ogilvy, Sao Paulo, Brazil
Creative Directors: Fred Saldanha, Claudio Lima, Gaston Bigio, Anselmo Ramos
Copywriters: Marcelo Padoca, Beto Cocito
Art Directors: Douglas Kozonoe, Fernando Reis
Account Managers: Luis Carlos Franco, Ana Paula Perdigão, Gabriela Malta
Director: Henry-Alex Rubin
Production Company: Smuggler
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Shares will vest over five-year period.
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While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.
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