MMGB: Chivas' 'Here's to...' campaign

Academy Award winner Joachim Back has directed two online films for Chivas Regal as part of the brand's new 'Live with Chivalry' campaign.

Created by Euro RSCG London, the films star four male friends who recount various escapades over a glass of Chivas whisky. In the first spot, the quartet find themselves stranded in the desert after a party, with no idea of how to get home.

The second film recalls a time when the group had to help one of the characters as he went through an awkward break-up. The online films were written and art directed by Ben Clapp and Russell Schaller, and will be supported by global TV, print and digital activity. 

This article first appeared on Campaign UK