WATCH the ad film created by 4Creative here
To lighten you up and prepare you for your working week ahead, here's this commercial created by 4Creative for Channel 4's telecast of Sainsbury's Anniversary Games. The Games took place over the weekend (26 to 28 July).
Following the channel's 'Meet the super humans' spot created for the 2012 Paralympic Games, Channel 4 has extended the campaign to promote these Games. This film has been called the 'Return of the superhumans'.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.
.png&h=268&w=401&q=100&v=20170226&c=1)
The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.
The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.
The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
