WATCH the ad film created by 4Creative here
To lighten you up and prepare you for your working week ahead, here's this commercial created by 4Creative for Channel 4's telecast of Sainsbury's Anniversary Games. The Games took place over the weekend (26 to 28 July).
Following the channel's 'Meet the super humans' spot created for the 2012 Paralympic Games, Channel 4 has extended the campaign to promote these Games. This film has been called the 'Return of the superhumans'.
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Watch the film conceptualised by the in-house team here
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