Ben Bold
Aug 12, 2013

MMGB 2: The Sun tells inept footballers: 'If you can't play, manage'

Rolling out to coincide with the English Premier League season, the campaign tells football fans they can win £500,000 through The Sun’s Dream Team.

MMGB 2: The Sun tells inept footballers: 'If you can't play, manage'

The upcoming English Premier League season has got football fans ready already, even in India. It’s understandable what the mood must be in the championship’s home country.
This tongue-in-cheek campaign is rolling out to coincide with the approach of the English Premier League season across press and digital and tells football fans that they can win £500,000 through The Sun’s Dream Team.

Warm up to soccer season with this humorous print and digital campaign.

And get the work week going.

 

 

 

 

 

 

 
 
The Sun tells inept footballers: 'If you can't play, manage'

Client: Rossa Shanks, head of marketing, The Sun; Greg Halfacre, executive, Dream Team

Brands: The Sun, Dream Team

Agency: Grey London

Creatives: Dave Monk, Johan Leandersson, Erik Uvhagen

(This article first appeared on www.marketingmagazine.co.uk)
 

Source:
Campaign India

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