Watch DirecTV "Football on your phone" by Grey NY here
The ad, created by Grey NY, promotes DirecTV’s coverage of the NFL Football League and features American football stars Eli and Payton Manning rapping to sell DirecTV’s mobile streaming package.
We’re not surprised that it topped Campaign UK’s viral chart for the week.
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The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
In contrast, Publicis, Omnicom and IPG all increased their revenues.
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Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.
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