Emmet McGonagle
Nov 23, 2020

Parody 'GreyKQA' website makes fun of AKQA-Grey merger

Pranksters have set up spoof domain names and social media accounts in name of GreyKQA, AKQGrey and AKQA Group

GreyKQA: the site carries an assurance that it is
GreyKQA: the site carries an assurance that it is "not an S4 company."

A parody website that makes fun of the AKQA-Grey merger has emerged online.

The site, aptly named GreyKQA, describes itself as “not the combined agency website of ad juggernauts Grey & AKQA”.

Instead, the spoof GreyKQA website, which features a gif of Dr Evil from the Austin Powers movies overlaid with the word “#digital”, reads: “After 103 years WPP decided to 86 one of advertising's best.

“They 'merged' the name & reign over to rock solid digital house AKQA.”

This is in reference to WPP's plans to merge AKQA and Grey to form AKQA Group.

When the merger was first revealed by Campaign on 11 November, WPP said it was designed to “offer clients outstanding creativity, innovation and brand-building at global scale”. WPP added two days later that it will keep the Grey brand “for some time”, in response to media coverage suggesting that the agency’s name was being retired immediately in favour of AKQA.

The parody site says that the official website for the combined group can be found at AKQA.com and "not at AKQGrey.com or AKQAGroup.us" -- “because consultants”.

That's thought to be a reference to how consultants have advised WPP on restructuring.

The pranksters, who have not disclosed their identity, have also created spoof social-media accounts on Twitter, LinkedIn and Facebook, with a profile picture of former WPP chief executive Sir Martin Sorrell, who now runs S4 Capital.

The parody Twitter account is named @AkqaGroup, which could be awkward for the newly merged company. 

WPP declined to comment.

S4 Capital also declined to comment while indicating that the company has no involvement in the parody.

(This article first appeared on CampaignLive.co.uk)

Source:
Campaign India

Related Articles

Just Published

1 day ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

1 day ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

1 day ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

2 days ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.