Star TV network has appointed MK Srinivasan as senior vice president, North America, in order to handle their international business and help fillip the growth of Star TV Network in the USA and Canada. Srinivasan joins Star Network from MCWM Group, an international media distribution agency.
Star network's international business has four channels, namely, Star India Plus, Star India Gold, Life OK and ABP News; available through both satellite and cable platforms.
Srinivasan will be directly reporting to Rajan Singh, executive vice president, international business, at Star TV, along with spearheading a team of 10 people.
Singh said, "I am pleased to announce the appointment of MK Srinivasan as senior vice president. His years of experience in the US marketplace will help cultivate new relationships and strengthen existing ones, leading to a positive impact on the overall business. I am looking forward to the new challenges and opportunities that we will be pursuing aggressively."
Uday Shankar, chief executive officer, Star India, said, "The phenomenal success of the international business in the last couple of years has firmly etched Star network as the undisputed leader in international markets. The appointment of MK Srinivasan in the US will help complement the executive team that is already in place, and help with taking the business to new heights."
Having spent close to 25 years in the industry, Srinivasan has worked across media houses like India Today, Indian Express, and organisations and agencies like Reliance Media & Communications and Masala Communications (of which he was the founder), across South Asian, US and the Canadian market.