Mindshift Interactive has won the digital mandate of High Street Phoenix and Palladium Mall. The account was won following a multi-agency pitch
MindShift Interactive is ‘using digital media to strengthen awareness for the brand to maintain and uplift the affluence across social media’, informed an official statement.
Zafar Rais, CEO, MindShift Interactive Private Limited, said, “We are delighted to have High Street Phoenix and Palladium join us as we collectively work towards making it a destination for luxury events and experiences, leveraging social media. Our digital insights show the power of digital on the luxury market and we intend on leveraging the same to grow the brand further.”
Rajendra Kalkar, senior centre director (west), The Phoenix Mills Limited, said, “It has been great four months to strategise with the team and we are glad to optimize the fast-growing digital media platforms to build our reach and engage our audience with great content.”