Campaign India Team
Jun 07, 2016

MindShift Interactive bags Clarins India's digital mandate

Mandate won post multi-agency pitch covers social media and digital buying

MindShift Interactive bags Clarins India's digital mandate
MindShift Interactive has won the digital mandate for Clarins India post a multi-agency pitch.
 
Clarins is a French luxury cosmetics company, with a play in skincare, make-up and fragrances. Its products are distributed and marketed through Intercraft Trading in India.
 
The mandate for MindShift Interactive is to manage Clarins India's social media and media buying across digital platforms. 
 
Zafar Rais, CEO, MindShift Interactive, said, “We are excited to have Clarins on board; enhancing the portfolio of beauty brands we work with. MindShift has a history of successful, benchmark campaigns with other beauty brands over the past five years and we intend on leveraging our understanding to help Clarins reach out to their target audience in a unique manner.”
 
Bhakti Avalaskar Bhatt, brand manager, Clarins India, said, “Getting MindShift onboard was a decision to help us take our digital presence to the next level and reach out to our audiences in an interesting manner. MindShift’s expertise and understanding of our sector and their innovative approach towards storytelling made them an easy decision as partners. We look forward to creating some waves within digital, locally and internationally.”
Source:
Campaign India

Related Articles

Just Published

7 hours ago

Ameen Sayani was the man who composed a masterpiece ...

The director and COO, Red FM and Magic FM, embarks on a nostalgic journey, delving into the remarkable legacy of the late Sayani, illuminating how he epitomised radio excellence and fostered a sense of unity among listeners, transcending barriers with the universal language of music

9 hours ago

Buffalo Soldiers launches Eating Potatoes

The film division aims to craft content for TVCs, OTT platform production companies and documentaries

9 hours ago

57% Indian consumers would choose an AI-enabled ...

However, the digital customer experience report underscores the prevailing importance of human interaction over various facets such as decision-making, customer support, and handling returns or cancellations