MindShift Interactive has won the digital mandate for Clarins India post a multi-agency pitch.
Clarins is a French luxury cosmetics company, with a play in skincare, make-up and fragrances. Its products are distributed and marketed through Intercraft Trading in India.
The mandate for MindShift Interactive is to manage Clarins India's social media and media buying across digital platforms.
Zafar Rais, CEO, MindShift Interactive, said, “We are excited to have Clarins on board; enhancing the portfolio of beauty brands we work with. MindShift has a history of successful, benchmark campaigns with other beauty brands over the past five years and we intend on leveraging our understanding to help Clarins reach out to their target audience in a unique manner.”
Bhakti Avalaskar Bhatt, brand manager, Clarins India, said, “Getting MindShift onboard was a decision to help us take our digital presence to the next level and reach out to our audiences in an interesting manner. MindShift’s expertise and understanding of our sector and their innovative approach towards storytelling made them an easy decision as partners. We look forward to creating some waves within digital, locally and internationally.”
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