MindShift Interactive has bagged the digital mandate for Meru Cabs following a multi-agency pitch.
Mindshift's mandate is to handle Meru's social and digital media across platforms. The agency has previously worked with Meru on some initiatives.
Siddharth Pahwa, CEO, Meru Cabs, said, “MindShift Interactive is a team of energetic and creative minds. We are sure, the quality of creatives, content and various social media activities carried out by MindShift will add a lot of value to Meru’s social media presence. We look forward for a long and healthy association with MindShift.”
Zafar Rais, CEO, MindShift Interactive, added, “We are happy to deliver services to a leader such as Meru Cabs and be part of the growing radio taxi space. Carpool by Meru, an initiative to reach out to more consumer needs, is how our journey with Meru began and we’re busy creating a shift in the way the brand is looked at.”
Headquartered in Mumbai, Meru Cabs also provides radio taxi services in Delhi, Hyderabad, Bengaluru, Jaipur, Ahmedabad, Chennai, Vadodara, Surat, Pune and Kolkata.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Empathy, agility and focus are critical to help leaders guide organisations through current changes.