MindShift Interactive has won the digital duties of Nirav Modi, luxury jewellery brand. The account was won following a multi-agency pitch.
The agency will be responsible for building engagement for the brand on social media, informed an official statement.
Zafar Rais, chief executive officer, MindShift Interactive, said, “Social media empowers us to engage with the right audiences in a sustained manner, constantly engaging and increasing influence and we intend on leveraging our insights into the luxury market to gain the right kind of awareness for the store launch and the varied offerings of Nirav Modi.”
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