MK Machaiah has moved to Wavemaker as business head for the ITC unit. He has also been appointed as president - special initiatives at the agency.
Machaiah was appointed as chief innovation officer, South Asia at Mindshare in December 2017. Prior to this Machaiah was CEO, Mindshare Sub Saharan Africa.
In a career spanning 21 years, he has also worked with OMD (Nigeria), World Sport Group, Dentsu, McCann and Madison.
Sanchayeeta Verma previously headed the ITC business at the agency.
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