Mindshare has been awarded the digital business of Madhya Pradesh Tourism in a multi-agency pitch. The agency already managed the traditional media of the account as part of an earlier agreement. The digital mandate will now include search, social, mobile, creative and website management.
Mindshare has also been empanelled as one of the agencies for Pondicherry Tourism, though further clarity on the mandate there will be available at a later date.
Madan Sanglikar, principal partner – Invention at Mindshare India, said of the MP Tourism win, “We’re always happy to win new business. Tourism and travel are important categories for driving growth in digital. And what could be better than getting people to come to your country and adding destinations to it?”