MindShare overhauls global agency model

MindShare is set to restructure its operations globally and integrate its traditional and digital units as part of efforts to reinvent the GroupM agency as a full-service marketing business.The overhaul will result in one P&L and will see nearly 12 separate agency units and disciplines transferred into four new divisions: client leadership, business planning, invention and exchange media.The agency's Interaction unit will also be dissolved, with all functions and staff moving into the core organisation.

by Campaign India Team