Mindshare-CelebZ: Removing emotion from the decision

Celebrities now promote and endorse brands in virtually every category. How many of the endorsements are good value to the brands? How did brands benefit from the association? Who will be the next big celebrity? Which celebrity is on the wane, which one on the ascendant?Answers to all these and more will be available on Monday, 9 March at the Taj Lands End, Mumbai, at the Mindshare CelebZ panel discussion, in association with Campaign India and NDTV Media.

by Campaign India Team