Campaign India Team
Apr 04, 2012

Mindshare bags media mandate for

The win was a consequence of a multi-agency pitch which took place in Delhi

Mindshare bags media mandate for

Mindshare North has won the media consulting and deployment duties, following a multi-agency pitch which took place in Delhi.

On the announcement, Manu Kumar Jain, managing director,, said, "We are aware that we need sustained communication, delivered creatively in order to become the single “go-to” destination in our customer’s mind, when thinking fashion and lifestyle. Therefore the priority was to align with agencies that would be able to deliver that promise. Mindshare was certainly a strong runner right from the start, and we have finally decided to go with them for media deployment advice."

On the win, Rahul Thappa, client leader, Mindshare North India, commented, "This win underscores our understanding of the e-tailing market consumer which we as Mindshare have been evolving over the last couple of years. We’re quite excited and proud to have been entrusted with helping to grow’s business model in India using our consumer and media knowledge and we’re looking forward to a long and fruitful association with in the years to follow."

The pitch to was led by Saket Sinha, partner client leadership and his team at Mindshare. The team claims that its grasp of consumer insights in the space of e-tailing coupled with targeting recommendations based on information from both proprietary studies such as TGI and that from external industry research helped understand the India market a lot better and swung the decision in their favour.

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