Mindshare bags media mandate for jabong.com

Mindshare North has won the media consulting and deployment duties ofJabong.com, following a multi-agency pitch which took place in Delhi.

On the announcement, Manu Kumar Jain, managing director, Jabong.com, said, "We are aware that we need sustained communication, delivered creatively in order to become the single “go-to” destination in our customer’s mind, when thinking fashion and lifestyle. Therefore the priority was to align with agencies that would be able to deliver that promise. Mindshare was certainly a strong runner right from the start, and we have finally decided to go with them for media deployment advice."

On the win, Rahul Thappa, client leader, Mindshare North India, commented, "This win underscores our understanding of the e-tailing market consumer which we as Mindshare have been evolving over the last couple of years. We’re quite excited and proud to have been entrusted with helping to grow Jabong.com’s business model in India using our consumer and media knowledge and we’re looking forward to a long and fruitful association with Jabong.com in the years to follow."

The pitch to Jabong.com was led by Saket Sinha, partner client leadership and his team at Mindshare. The team claims that its grasp of consumer insights in the space of e-tailing coupled with targeting recommendations based on information from both proprietary studies such as TGI and that from external industry research helped Jabong.com understand the India market a lot better and swung the decision in their favour.

To check Jabong.com's launch campaign, click here.