Campaign India Team
Nov 09, 2012

Mindshare to handle media for laminates major Merino Group

Media spends pegged at around Rs 20 crores

Mindshare to handle media for laminates major Merino Group

Merino Group, a first time advertiser, has appointed Mindshare to handle its media duties. The mandate involves handling the media consulting and deployment duties across mediums. The agency’s Delhi office will handle the business. Mindshare bagged the account without a pitch, according to an agency statement.

The Merino Group, which started with plywood interior solutions in 1974, is now billed as India’s largest manufacturer and exporter of laminates. It currently has a presence in agro business and IT services, besides interior solutions.

Commenting on the win, Ravi Rao,  leader, South Asia, Mindshare, said, “The win is the latest in a series of new account appointments for our Delhi office. We are really excited to have the opportunity to serve Merino. They have a great vision for the category and we believe we can do some game changing work for the brand.”

On choosing Mindshare, Kamal K Mishra, deputy general manager – marketing, Merino Group, said, "To orchestrate the reach and delivery of our multimedia brand campaign, we were seeking a versatile and seasoned partner for media operations and Mindshare is a much-recommended name in the field. We are confident that they will handle the mandate very well and get us the right customer attention, and place our brand in the contexts most suited to the Merino brand personality, and profile.”

On the new win, Saket Sinha, partner, client leader, Mindshare, added, “Winning the Merino business is a moment of pride for Mindshare. Merino has bestowed their complete confidence in Mindshare’s capability and we are fully geared to choreograph the journey for the brand to meet its consumer.”

Campaign India

Related Articles

Just Published

2 hours ago

Union budget 2024: Ad industry experts share their ...

SOUNDING BOARD: With the Union budget 2024 approaching, Campaign speaks to industry experts about their hopes for increased government support to drive growth and innovation in the advertising and marketing sector.

5 hours ago

Ranbir Kapoor strikes up a bromance with Oppo AI

The Famous Innovations' four-part series shows Oppo AI as actor Ranbir Kapoor's ultimate vacation companion, featuring AI Eraser 2.0 and more.

5 hours ago

‘We want to build some FOMO’: Wimbledon’s CMO on ...

Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.

7 hours ago

Staying a step ahead in the constant battle between ...

In the high-stakes game of PR, companies need to continuously take a critical decision—buy fleeting fame with paid placements, or invest in building trust for earned media gold.