Mindshare Apac has appointed James Lewin to the role of head of innovation, Mindshare Asia Pacific. This is in addition to his current client work at m/six, as head of strategy for the region.
Lewin's mandate includes forging technology partnerships for clients, ranging 'from wearable and internet of things (IoT) to data visualisation to content distribution platforms', informed an official statement. He is also tasked with building a regional network comprising innovation leads in each Mindshare market.
Karl Cluck, chief client officer, Asia Pacific, said, “With his keen strategic insight, deeply creative mindset, strong technical understanding and breadth of experience in Asia — James really embodies the spirit of innovation at Mindshare. He’ll play a key and critical role in delivering communications planning and driving the partnerships that will bring our 'Adaptive Marketing' proposition to life for our clients in this region.”
Lewin added, “Despite their size, scale and leadership position, Mindshare treats itself as being in a state of perpetual Beta; forever pushing the boundaries, challenging convention and constructively disrupting. The creation of this role is testament to their absolute commitment to innovation, and I couldn’t be more excited to work with the incredible talent throughout the region to drive this vital agenda.”
His role is effective immediately.