Millward Brown Mumbai ropes in Surekha Poddar as managing director

Millward Brown has appointed Surekha Poddar as managing director of its Mumbai operations. Poddar will report to the Prasun Babu, managing director, South Asia.  She replaces Muder Chiba who decided to leave the company to pursue other interests.

In a career spanning 20 years, Poddar has also worked with Nielsen India, Bharti Airtel, IMRB and AIMS. This is her second stint with Millward Brown. She had earlier worked in the Singapore office as regional director.

On her appointment, Poddar said, “I am very excited to have the opportunity to lead such a talented group of researchers and to represent a world leader in consumer insights in the Mumbai marketplace. The company works with some of the most respected brands in the region helping them to maximise their marketing investments so it’s a perfect fit given my passion for marketing, brand building and consumer insight”.

Basu said, “I am delighted to welcome Surekha to the Millward Brown family again.  Her extensive experience will provide our clients and employees with a partner and trusted advisor who truly understands the important role research plays in building strong brands and making a meaningful impact in driving businesses forward. I would like to say a big thank you to Muder for his leadership of the Mumbai operation and as a member of the India Management team. He was instrumental in leading the Mumbai unit with the fastest growth within India. I wish him the very best in future.”