Campaign India Team
May 03, 2013

Millward Brown Mumbai ropes in Surekha Poddar as managing director

Poddar starts second stint at the research company, replaces Muder Chiba

Millward Brown Mumbai ropes in Surekha Poddar as managing director

Millward Brown has appointed Surekha Poddar as managing director of its Mumbai operations. Poddar will report to the Prasun Babu, managing director, South Asia.  She replaces Muder Chiba who decided to leave the company to pursue other interests.

In a career spanning 20 years, Poddar has also worked with Nielsen India, Bharti Airtel, IMRB and AIMS. This is her second stint with Millward Brown. She had earlier worked in the Singapore office as regional director.

On her appointment, Poddar said, “I am very excited to have the opportunity to lead such a talented group of researchers and to represent a world leader in consumer insights in the Mumbai marketplace. The company works with some of the most respected brands in the region helping them to maximise their marketing investments so it’s a perfect fit given my passion for marketing, brand building and consumer insight”.

Basu said, “I am delighted to welcome Surekha to the Millward Brown family again.  Her extensive experience will provide our clients and employees with a partner and trusted advisor who truly understands the important role research plays in building strong brands and making a meaningful impact in driving businesses forward. I would like to say a big thank you to Muder for his leadership of the Mumbai operation and as a member of the India Management team. He was instrumental in leading the Mumbai unit with the fastest growth within India. I wish him the very best in future.”

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Hiroshi Igarashi: ‘Without diversity, creativity ...

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Dentsu’s Hiroshi Igarashi.

4 hours ago

From likes to legality: IIGC’s Code of Standards ...

SOUNDING BOARD: With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of accountability.

6 hours ago

From laughs to lessons, dads get their due

Brands celebrate International Father’s Day 2025 with campaigns highlighting care, connection, and changing parenting norms.

7 hours ago

When kids call the shots, itinerary becomes insight

INSIDE THE AD: Abu Dhabi’s ‘Kids Recommended’ campaign taps data, AI and child-led co-creation to rewrite the family travel playbook for Indian marketers.