Campaign India Team
Dec 15, 2023

Campaign India Marcomverse: In conversation with Anindo Samajpati

Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting a fortnightly podcast for Campaign India

Campaign India Marcomverse: In conversation with Anindo Samajpati
Joining us in the latest episode of Marcomverse is Anindo Samajpati, founder and CEO, Wiishbox Consumer. Samajpati founded the skincare company, after a two-decade career in marketing, which included stints with Hindustan Unilever and Godrej Consumer Products.
 
In this episode, the eighth of a fornightly series currently running on Campaign India, Samajpati explains how he's running a purpose-led brand which is solving specific skin care needs, how he's competing with celebrities who have their brands in this space, the role of influencer marketing and more...  
 
Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting the series for Campaign India.
 

 

Also read:

 

 

 

 

 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

11 hours ago

Goafest 2024 set to host creativity experts while ...

The 17th edition of the festival will host over 50 speakers and entertainers across 20 sessions in addition to more than 15 masterclasses.

12 hours ago

Havas Worldwide retains Durex creative duties

As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.

13 hours ago

Clear Premium Water’s commercials champion ...

The series highlights the bottled water brand’s efforts to encourage conscientious consumption and environmentally sustainable practices, while shedding light on the issue of counterfeit products.

13 hours ago

India bags 8 pencils and 10 shortlists at D&AD 2024

BBDO India earns one of four White Pencils given out this year for making a difference in the industry.