Glitch bags digital duties of Jack Daniel's

Jack Daniel’s (JD) has assigned its digital duties to The Glitch in India following a multi-agency pitch. The agency's Delhi office will handle the Brown Forman Portfolio brand. 

 

Kabir Kochhar, business head, The Glitch Delhi, said, “The underlying values and heritage for Jack Daniel’s are incredibly strong. Using digital mediums as a jumping-off point, we plan to use innovation and creativity to deliver rich brand experiences. Using authenticity, we will create lasting relationships with consumers while achieving business objectives of increased consideration and consumption.”

 

Vineet Agrawal, brand manager -- India Area, Brown Forman Portfolio, said, “We are very happy to have The Glitch partner with us for digital duties on Jack Daniel’s in India. India is one of the biggest markets globally in terms of social media usage with growing internet penetration. The Glitch brings great experience across categories and we look forward to them helping us leverage the medium and drive our business to new heights.”

 

Prior to this Blogworks handled the account.