MiD DAY wins at IFRA XMA Cross Media awards

MiD DAY has won at the Global IFRA XMA Cross Media Awards 2008 for its marketing property "Bollywood Lunch Contest". The award was presented at the IFRA Expo 2008 held at Amsterdam. 56 publishers from 27 countries entered a total of 66 projects for this year's XMA awards.    The awards aim to present the best examples of combining different print and digital channels that bring the advertisers' messages across in a focused and structured way.  

by Campaign India Team