MiD DAY to focus on single edition

MiD DAY has decided to end its morning edition in Mumbai in order to concentrate on its core target audience, Young Urban Mobile Professionals across India (YUMPIs) through the afternoon edition.Following this, there will be constant updates on www.mid-day.com and a new free SMS news service between 9 am and 7 pm. MiD DAY also aims to further align its mediums i.e. print, dotcom and mobile.

by Campaign India Team

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