The Microsoft campaign featuring its new brand ambassador Jerry Seinfeld and its founder and chairman Bill Gates is finally on air. The campaign has been created by Miami's Crispin, Porter + Bogusky. The idea of the campaign was to create a cool image for Microsoft vis-a-vis Apple.
The film has received quite a lot of criticism as it shows Seinfeld trying on shoes with Gates in a discount shoe shop, while there is absolutely no mention of any specific Microsoft products in the conversation.
Some of the immediate responses to the commercial include a post on ZD Net blog: "I don't get it. And seeing how the punchline was, ummm, Bill Gates adjusting his shorts, I don't think I want to get it." A post on TechCrunch blog said, "No mention of Microsoft or Windows other than 'are they ever going to come out with something that will make our computers moist and chewy like cake so we can just eat them while working?' A butt wiggle by Gates followed. Overall, I give this a 0/10."
You can view the commercial here