Campaign India Team
Sep 10, 2008

Microsoft woos cool with latest Seinfeld commercial

The Microsoft campaign featuring its new brand ambassador Jerry Seinfeld and its founder and chairman Bill Gates is finally on air. The campaign has been created by Miami's Crispin, Porter + Bogusky. The idea of the campaign was to create a cool image for Microsoft vis-a-vis Apple.The film has received quite a lot of criticism as it shows Seinfeld trying on shoes with Gates in a discount shoe shop, while there is absolutely no mention of any specific Microsoft products in the conversation.

Microsoft woos cool with latest Seinfeld commercial

The Microsoft campaign featuring its new brand ambassador Jerry Seinfeld and its founder and chairman Bill Gates is finally on air. The campaign has been created by Miami's Crispin, Porter + Bogusky. The idea of the campaign was to create a cool image for Microsoft vis-a-vis Apple.
The film has received quite a lot of criticism as it shows Seinfeld trying on shoes with Gates in a discount shoe shop, while there is absolutely no mention of any specific Microsoft products in the conversation.

Some of the immediate responses to the commercial include a post on ZD Net blog: "I don't get it. And seeing how the punchline was, ummm, Bill Gates adjusting his shorts, I don't think I want to get it." A post on TechCrunch blog said, "No mention of Microsoft or Windows other than 'are they ever going to come out with something that will make our computers moist and chewy like cake so we can just eat them while working?' A butt wiggle by Gates followed. Overall, I give this a 0/10."
You can view the commercial here

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Hakuhodo Data Labs pushes AI-led media optimisation ...

The launch is part of the company’s wider push to develop scalable martech solutions tailored for mobile-first, commerce-heavy markets.

2 days ago

India’s consumers redraw the map of aspiration

Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.

2 days ago

WPP boss Cindy Rose awarded $6.1 million in shares ...

Shares will vest over five-year period.

2 days ago

Clarity cuts through advertising’s noise

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.