Microsoft sues for $1.5mn click fraud

Microsoft has filed a lawsuit against three individuals for an elaborate "click fraud" scheme, accusing the group of clicking the ads of rival websites thereby exhausting their ad budgets and boosting the ranking of their own search ads.Microsoft is seeking at least $750,000 (£456,000) in damages from the defendants, claiming the three set up a number of false companies in March of last year and targeted ads for car insurance firms and the computer game 'World of Warcraft'.

by Campaign India Team