Radhika Joshi
Feb 09, 2012

Microsoft Advertising appoints Ybrant Digital for non metro cities

Aidem Ventures will continue to drive sales in Delhi-NCR, Mumbai and Bangalore

Microsoft Advertising appoints Ybrant Digital for non metro cities

Microsoft Corporation India has appointed Ybrand Digital to handle their sales for Hyderabad, Chennai, Kolkata, Ahmedabad, Pune, and Goa. The appointment of Ybrant Digital complements Microsoft Advertising’s existing sales partner– AIDEM Ventures that will continue to drive sales in Delhi-NCR, Mumbai, and Bangalore.

Announcing the expansion, Neville Taraporewalla, country director, advertising and online, Microsoft India said, “The exponential growth of the internet is enabling digital lifestyles at a pace never seen before and resultantly, we today live in an era of consumption on the go and increasing online conversations. Interestingly, Tier 2 cities are emerging as huge growth drivers, and this presents an opportunity for us to enable businesses to engage with their audiences in an effective and interactive manner, like never before. Our tie up with Ybrant Digital Ltd. is well positioned to help us in this direction, and we are excited about the opportunities ahead.”

Suresh Reddy, chairman and chief executive officer, Ybrant Digital, added, “Ybrant is delighted to provide businesses an option to advertise with premium media properties owned by Microsoft. Together with Microsoft we will ensure maximum ROI on the advertising Rupee spent by our advertisers across the region.”   

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Hiroshi Igarashi: ‘Without diversity, creativity ...

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Dentsu’s Hiroshi Igarashi.

3 hours ago

From likes to legality: IIGC’s Code of Standards ...

SOUNDING BOARD: With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of accountability.

4 hours ago

From laughs to lessons, dads get their due

Brands celebrate International Father’s Day 2025 with campaigns highlighting care, connection, and changing parenting norms.

5 hours ago

When kids call the shots, itinerary becomes insight

INSIDE THE AD: Abu Dhabi’s ‘Kids Recommended’ campaign taps data, AI and child-led co-creation to rewrite the family travel playbook for Indian marketers.