Digitas Worldwide hosts session on interactive marketing

Seth Solomons, global chief marketing officer, Digitas Worldwide and Mark Beeching, chief creative officer, Digitas Worldwide addressed a gathering of marketers, digital advertising and media professionals in the city last evening.The focus of their discussion was ‘Marketing in the age of now’.In his presentation, Beeching said that marketers must take cognisance of the speed at which the marketplace is changing. He also pointed out that consumers are increasingly taking control over brands.