Micromax unveiled a new logo during India's victory over Pakistan on 18 March 2012 at the Asia Cup. The new 'punch' logo has been developed through a crowdsourcing exercise undertaken by Micromax, in association with Talent house India, inviting participants to submit their version of the logo.
The contest targeted the design community across the virtual world and students from over 150 colleges and design schools. It ran for a span of two months and registered over 2500 entries by more than 1500 participants from across the globe. Out of the entries received, Eric Atkins of USA was announced as the winner of the contest.
Commenting on the new logo, Pratik Seal, head, marketing, Micromax said, “Today, as we expand, this new brand logo gives us the opportunity to present a single, powerful and unified face to our customers around the world. At Micromax, we value customer feedback and hence, we are glad to unveil this new logo which has been created by the fresh and young minds. It was tough to choose one amongst 2500 entries but we all decided that the Punch logo is a true reflection of the Micromax brand which is young, innovative, dynamic, bold, extrovert and fun.”
The winner of the online contest will be rewarded with a MacBook Pro. The entire branding for Micromax will be completed by the end of the month.
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Watch the films conceptualised by Taproot Dentsu here