Akshaara Lalwani
Jul 09, 2024

Micro-influencers: The new powerhouses of marketing

As brands seek genuine connections and targeted reach, micro-influencers are emerging as the key players in influencer marketing, delivering higher engagement and cost-effective solutions.

Brands are increasingly recognising the value of authenticity, engagement, and targeted reach that micro-influencers offer. Image source: Pixabay.

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