Oct 14, 2021

45% of product discoveries driven by influencers: Facebook Festive Marketing Guide

The festive playbook brings together insights from Facebook commissioned researches with YouGov, GFK, Ipsos and CrowdDNA

Jul 15, 2021

Influencers (and celebs and sports stars) have less influence than you might think

TOP OF THE CHARTS: Receptivity to influencers is highest in India and Indonesia, but family, friends and self have the most sway over buying decisions everywhere, according to data in a new report from Wunderman Thompson

Feb 18, 2019

Opinion: The world needs more voices like Diet Prada

How social media is empowering common people to take a stand against top luxury brands and leading personalities

Jun 22, 2018

Cannes juries grapple with new categories

Jurists in the brand new Social & Influencer and Creative Ecommerce categories open up about the challenges in balancing creativity and effectiveness