influencer

Feb 03, 2025

India’s lifestyle influencers grow by 130% in 2024: Qoruz study

India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to 2024, according to the latest Qoruz report.

Jan 20, 2025

From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

CREATIVE SPARKS: Madison World’s influencer marketing manager shares how creativity, timing, and connection drive her success in influencer marketing campaigns.

Dec 16, 2024

Branding Edge to buy 51% stake in lifestyle and influencer marketing firm

The creative strategy consultancy firm is looking to expand its business footprint through inorganic growth options in the coming months.

Nov 28, 2024

Swiss Beauty’s #SajDhajKe: Empowering brides, celebrating modern traditions

The campaign celebrates the modern-day bride who takes the reins of her wedding as opposed to the traditional, reserved bride of the past.

Nov 07, 2024

Amazon India launches Creator Central to streamline influencer content creation

The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.

Sep 20, 2024

65% of consumers want brands to collaborate with vernacular influencers: Survey

Results of a survey by iCubesWire found that this indicates the growing need for a shift towards localised, community-driven marketing by brands in India.