influencer
India’s lifestyle influencers grow by 130% in 2024: Qoruz study
India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to 2024, according to the latest Qoruz report.
From football fields to viral feats: Humaira Mahat’s influencer marketing playbook
CREATIVE SPARKS: Madison World’s influencer marketing manager shares how creativity, timing, and connection drive her success in influencer marketing campaigns.
Branding Edge to buy 51% stake in lifestyle and influencer marketing firm
The creative strategy consultancy firm is looking to expand its business footprint through inorganic growth options in the coming months.
Swiss Beauty’s #SajDhajKe: Empowering brides, celebrating modern traditions
The campaign celebrates the modern-day bride who takes the reins of her wedding as opposed to the traditional, reserved bride of the past.
Amazon India launches Creator Central to streamline influencer content creation
The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.
65% of consumers want brands to collaborate with vernacular influencers: Survey
Results of a survey by iCubesWire found that this indicates the growing need for a shift towards localised, community-driven marketing by brands in India.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins