influencer
53% of consumers distrust influencer content: iCubesWire report
The report added that there is still hope to reverse growing cynicism encircling influencers by prioritising their audiences’ interests and being honest and transparent.
Micro-influencers: The new powerhouses of marketing
As brands seek genuine connections and targeted reach, micro-influencers are emerging as the key players in influencer marketing, delivering higher engagement and cost-effective solutions.
Snapchat launches new safety features to protect youth on the platform
This new suite of tools includes improved blocking capabilities, simplified location-sharing, enhanced friending protections and expanded in-chat warnings.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The rise of influencer culture: Recognising impact and innovation
Brands can effectively navigate the influencer marketing landscape by leveraging micro-influencers, forming industry-specific partnerships, building long-term relationships, and utilising data analytics.
OML's Hypothesis pursues global expansion
The AI-powered influencer marketing tech platform is targeting growth in Asia Pacific, the Middle East, Africa, and the US by 2025.
45% of product discoveries driven by influencers: Facebook Festive Marketing Guide
The festive playbook brings together insights from Facebook commissioned researches with YouGov, GFK, Ipsos and CrowdDNA
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
