influencer
45% of product discoveries driven by influencers: Facebook Festive Marketing Guide
The festive playbook brings together insights from Facebook commissioned researches with YouGov, GFK, Ipsos and CrowdDNA
Influencers (and celebs and sports stars) have less influence than you might think
TOP OF THE CHARTS: Receptivity to influencers is highest in India and Indonesia, but family, friends and self have the most sway over buying decisions everywhere, according to data in a new report from Wunderman Thompson
Opinion: The world needs more voices like Diet Prada
How social media is empowering common people to take a stand against top luxury brands and leading personalities
Cannes juries grapple with new categories
Jurists in the brand new Social & Influencer and Creative Ecommerce categories open up about the challenges in balancing creativity and effectiveness
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
