Akshaara Lalwani

Jul 09, 2024

Micro-influencers: The new powerhouses of marketing

As brands seek genuine connections and targeted reach, micro-influencers are emerging as the key players in influencer marketing, delivering higher engagement and cost-effective solutions.

May 04, 2020

Opinion: How PR professionals strategise for ...

Thought leaders need to establish an emotional connect with consumers with the help of PR, states the author