Campaign India Team
Feb 22, 2013

Meridian merges with Soho Square

The Soho Square approach in India will be to establish itself as a standalone in each city rather than a nationally integrated network

Meridian merges with Soho Square

In a recent development, Meridian Communication has been merged with Soho Square.  Soho Square is an international network present in Asia Pacific, Europe, Latin America and North America. It currently has three boutique agencies in India operating independently in Mumbai, Bangalore and Delhi.

Given the complex nature of the Indian market and its geography, the Soho Square approach in India will be to establish itself as a standalone in each city rather than a nationally integrated network.  The India plans attempt to have Soho Square in many more cities in the near future.
While the individual operations will share the same philosophy and principles as the international network, in India, for the purpose of business, the three city agencies will operate independent of each other.

Integrated solutions are central to Soho Square’s structure and philosophy. At Soho Square one can select and customise learning by drawing upon Ogilvy & Mather and other WPP resources in Asia Pacific. Clients in Soho Square Mumbai are ITC’s personal care products, Perfetti’s Stop Not, Piaggio’s Vespa, Bisleri, Pidilite’s Raincoat, Hungama.com, Oberoi Realty, Nutrela Soya, H&R Johnson and Hockey India.

In Delhi, the Soho Square clients are Honda Cars India (formerly Honda Siel Cars India), Godfrey Phillips India, HTC, HDFC and Voltas.

In Mumbai, Soho Square’s core team comprises Samrat Bedi, head of office, Anuraag Khandelwal and Satish Desa, executive creative directors, Mohit Ahuja, vice president  – account Management, and Shashank Lanjekar, senior vice president - planning.

Clients in Soho Square Bangalore are Himalaya Healthcare’s Consumer Products Division (Purifying Neem Face Wash, Clarifying Fairness Face Wash, Toothpastes, Face packs,  Shampoos), Himalaya Asia Pac, Bengaluru International Airport, GKB Opticals and iGate. In Bangalore, Soho Square’s core team comprises Shenaz Bapooji, Head of Office, and C Ravikumar and Manoj Jacob, Creative Directors.

Soho Square will deliver cross-disciplinary work spanning a full spectrum of marketing communications including brand development, brand identity, strategic planning and integrated creative solutions.

Source:
Campaign India

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