Advertising
Campaign India Team
May 22, 2015

Melt 2015: ‘Creative is about art, copy, and code and data’: Unny Radhakrishnan, Maxus

Alex Jaspers and Unny Radhakrishnan addressed the audience at Melt 2015 on 'creative plus technology' as the way forward

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

From cookies to clicks: ITC Foods’ multi-speed marketing play

2 From cookies to clicks: ITC Foods’ multi-speed marketing play

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Nostalgia sells, but only when it’s designed to remember

4 Nostalgia sells, but only when it’s designed to remember

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

RCB’s brand value to cross $140 million: Qoruz

6 RCB’s brand value to cross $140 million: Qoruz

Brands unveil purposeful campaigns promoting green initiatives

7 Brands unveil purposeful campaigns promoting green initiatives

Mark Read to step down as WPP CEO after seven years

8 Mark Read to step down as WPP CEO after seven years

Kuku FM launches Kuku TV targeted at mobile-first viewers

9 Kuku FM launches Kuku TV targeted at mobile-first viewers

Are awards Fundamental?

10 Are awards Fundamental?

Related Articles

Melt 2015: DDB Mudra bags only Black Elephant; Ogilvy & Mather leads in number of wins
Advertising
May 25, 2015
Campaign India Team

Melt 2015: DDB Mudra bags only Black Elephant; ...

Samsung named Spikes Asia 2025 Advertiser of the Year
Advertising
Mar 06, 2025
Staff Reporters

Samsung named Spikes Asia 2025 Advertiser of the Year

IAA Debates at Melt 2015: Arnab Goswami and Rajiv Lochan to take on Raghav Bahl and Vikram Sakhuja
Advertising
May 19, 2015
Campaign India Team

IAA Debates at Melt 2015: Arnab Goswami and Rajiv ...

Kyoorius launches festival of creativity - Melt 2015
Media
Apr 01, 2015
Campaign India Team

Kyoorius launches festival of creativity - Melt 2015

Just Published

India’s Gen Z and young Millennials prioritise digital: Study
Media
9 minutes ago
Campaign India Team

India’s Gen Z and young Millennials prioritise ...

23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.

Dentsu, Criteo sign a global commerce media deal
Advertising
3 hours ago
Campaign India Team

Dentsu, Criteo sign a global commerce media deal

Dentsu to use Criteo’s Commerce Media Platform for global performance campaigns across its retailer channels.

Scrutiny over media trading will be a top story in next year, Campaign editors say
Advertising
4 hours ago
Gideon Spanier

Scrutiny over media trading will be a top story in ...

Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.

WPP Media changes regional structure across Asia Pacific, Middle East and Africa
Media
4 hours ago
Staff Reporters

WPP Media changes regional structure across Asia ...

The new 'APMEA' model divides WPP's media business across six sub-regions and names new leadership roles.