Meghna Apparao joins Meta as director of e-commerce vertical

Meta today has announced the appointment of Meghna Apparao as director of e-commerce in India. 

 

Apparao will lead the strategy and solutioning that is focused on the company’s largest e-commerce advertisers. She will report to Arun Srinivas, director and head of global business group, Meta India.

 

She moves from Licious where she was chief business officer. 

 

Srinivas said, “We are committed to enabling and multiplying economic opportunities for businesses of all sizes in India. With many of them rapidly moving online and transitioning into an explosive phase of growth, it becomes more important than ever to find the right solutions and strategies that can help them scale quickly. I am thrilled to welcome Meghna as she joins our team to lead this mandate and to shape the role our apps can play in enabling the growth of some of India’s largest online and retail businesses.” 

 

In a career spanning two decades, she has also worked with Unilever, Amazon and Godrej.